When you see Dr. Nici Sweaney today — a global leader in ethical AI, founder of AI Her Way, and advisor to 60+ organizations — it’s easy to assume it was always this way. But her story starts with something far more relatable: standing at a gas station with $10 and two babies in the back seat.
In her raw and powerful Muse in Tech podcast interview, Nici opened up about her rise from single motherhood and financial struggle to the front lines of AI ethics, gender equity, and global tech strategy.
With a PhD in science and coding experience born out of trial and tears, Nici didn’t plan to lead in tech. But when generative AI emerged, she immediately sensed its power — and its risks for women. That’s why she founded AI Her Way: to ensure women aren't just users of tech, but leaders and shapers of it.
"We’re living in a window of history," she says. "If we don’t step in now, we’ll be left fixing what’s already broken."
Nici’s journey is proof that success doesn’t come from perfection — it comes from persistence, creativity, and support. She urges women to:
Stop waiting for permission
Use AI as their personal growth engine
Build businesses that serve their purpose
"Women start businesses because of pain or purpose. AI lets us scale both."
Even after 100+ keynotes, Nici still battles imposter thoughts. Her strategy? Collect proof that your brain is wrong. "Remind yourself what you’ve already done. Everything is made up anyway — you get to decide your worth."
Nici’s biggest advice for earning online in 2025?
Identify one painful problem for one audience you love helping.
Use AI to solve it in a repeatable way.
Package it, scale it, and own your path — no permission needed.
Her message is clear: Don’t wait to be chosen. Choose yourself.